Nguyen Hoang Minh *

* Corresponding author (minhnh19604@sdh.uel.edu.vn)

Abstract

This study aims to analyze the innovative performance of firms in Vietnam. The data of this study were comprised of manufacturing firms in Vietnam during 2015. The surveys covered part of a larger sample of manufacturing firms (442 firms) in Vietnam Enterprise Surveys by the World Bank. The results indicated that four activities affecting the innovative performance include: product or service innovation; marketing innovation; process innovation; and organizational innovation. Besides that, “product or service innovation” was the most impact on the innovative performance of firms in Vietnam.
Keywords: Innovation, marketing, process, organization, performance

Tóm tắt

Bài viết này nhằm mục đích phân tích hiệu quả đổi mới các doanh nghiệp tại Việt Nam. Số liệu trong nghiên cứu được trích ra từ cuộc khảo sát các doanh nghiệp tại Việt Nam của World Bank năm 2015, nghiên cứu trích dữ liệu từ 442 doanh nghiệp trong cuộc khảo sát trên để tiến hành nghiên cứu. Kết quả nghiên cứu cho thấy các hoạt động đổi mới có tác động đến hiệu quả đổi mới của các doanh nghiệp tại Việt Nam bao gồm: đổi mới sản phẩm hoặc dịch vụ, đổi mới tiếp thị, đổi mới tiến trình và đổi mới tổ chức. Bên cạnh đó, đổi mới sản phẩm hoặc dịch vụ có tác động lớn nhất đến hiệu quả đổi mới của các doanh nghiệp ở Việt Nam.
Từ khóa: Đổi mới, Tiếp thị, Tiến trình, Tổ chức, Hiệu quả

Article Details

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