PHÂN KHÚC THỊ TRƯỜNG DU LỊCH SINH THÁI TẠI THÀNH PHỐ CẦN THƠ
Abstract
Tóm tắt
Article Details
References
Anderson, J.C & Gerbing, D.W. (1988). Structural equation modeling in practice: a review and recommended two-step approach. Psychological Bulletin. 103(3): 411-423.
Frochot, I. (2003). A Benefit Segmentation of Tourists in Rural Areas: A Scottish Perspective. Tourism Management. 26 (3): 335-346.
Hồ Lê Thu Trang & Kullada Phetveroon (2009). In-bound Tourism Market Segmentaion in the Andaman Cluster, Thailand. Korea: Asia Pacific Forum in Tourism 8 (2009): 243-255.
Hu, B. & Yu, H. (2006). Segmentation by Craft Selection Criteria and Shopping Involvement. Management. 28 (4): 1079-1092.
Jang, S.C., Morrison, A.M., O’Leary (2000). Benefit Segmentation of Japanese Pleasure travelers to the USA and Canada: Selecting Target Markets Based on The Profitability and Risk of Individual Market Segments. Tourism management. 23 (4): 367-378.
Jonathan, Z. B. (2004). Market Segmentation: A Neutral Network Application. Annals of Tourism Research. 32 (1): 93-111.
Kotler, P., Brown, L., Adam, Armstrong, G., (2001). Marketing (5th edn). Australia: Pearson Education.
Michael, R. S. (2006). Evaluating Psychographic segmentation in Tourism Using Individual and Family Decision-Making Models. Australia: Annual CAUTHE 2006 Conference 16 (2006).
Mok, C. & Iverson, (1999). Expenditure-base segmentation: Taiwanese tourists to Guam. Tourism Management. 21 (3): 299-305.
Molera, L. & Albaladejo (2005). Profiling Segments of Tourists in Rural Areas of South-Eastern Spain. Tourism Management. 28 (3): 757-767.
Morrison, A.M. (2002). Hospitality and Travel Marketing. The United States: Delmar Thomson Learning.
Nunnally, J. & Berstein, I.H. (1994). Pschychometric Theory, 3rd ed., New York: McGraw-Hill.
Peterson, R. (1994). A Meta-Analysis of Cronbach’s Coefficient Alpha. Journal of Consumer Research. 21(2): 38-91.
Sara Dolnica (2002). A Review Of Data-driven Market Segmentation In Tourism. Journal of Travel and Tourism Marketing. 12(1): 1-22.