This study aimed to clarify the relationships between the implementation of corporate social responsibility (CSR), employee satisfaction and loyalty. The quantitative research method was applied with 350 structured questionnaires answered by employees working at 07 typical large enterprises in different business fields in Ho Chi Minh City. The hypothesis testing, scale and research model were performed using SmartPLS software and PLS–SEM technique. The results showed that there were 03 CSR activities that directly and indirectly affect employee loyalty such as environmental CSE, economic CSR, and philanthropic CSR. Through the research findings, suggestions for management and policies are recommended to promote the implementation of social responsibility of enterprises in Ho Chi Minh City.
Nghiên cứu này được thực hiện nhằm góp phần làm rõ mối quan hệ giữa việc thực hiện trách nhiệm xã hội (TNXH) của các doanh nghiệp đến sự hài lòng và sự trung thành của nhân viên. Phương pháp nghiên cứu định lượng được thực hiện với 350 phiếu khảo sát được các nhân viên đang làm việc tại 07 doanh nghiệp lớn tiêu biểu trong các lĩnh vực kinh doanh khác nhau của thành phố Hồ Chí Minh trả lời. Việc kiểm định giả thuyết, thang đo và mô hình nghiên cứu được thực hiện bằng phần mềm SmartPLS và kỹ thuật PLS–SEM. Kết quả nghiên cứu đã chỉ ra có 03 hoạt động TNXH ảnh hưởng trực tiếp và gián tiếp đến sự trung thành của nhân viên gồm trách nhiệm xã hội về môi trường, trách nhiệm xã hội về kinh tế và trách nhiệm xã hội về thiện nguyện. Qua kết quả nghiên cứu, các đề xuất hàm ý quản lý và chính sách được kiến nghị nhằm đẩy mạnh việc thực hiện trách nhiệm xã hội của các doanh nghiệp trên địa bàn thành phố Hồ Chí Minh.
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