Động lực cá nhân, ý định chia sẻ tri thức và phát triển sản phẩm mới trong ngành du lịch
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Abstract
This study is to develop a theoretical model of the relationship between knowledge sharing intention (KSI) and new product development (NPD) in the tourism industry with the motivating role of personal motivation, includes enjoyment (ENJ), reciprocity (REC) and rewards (REW). The research hypotheses are verified by a structural equation modeling (SEM) based on survey data from 399 respondents who are employees of travel companies in Ho Chi Minh City. Findings revealed that all three factors of individual motivations such as ENJ, REC and REW have positive impacts on KSI. In addition, REW and KSI are found to enhance NPD in the tourism industry. Some managerial implications of the research findings are discussed.
Tóm tắt
Mục tiêu của nghiên cứu này là phát triển mô hình lý thuyết về mối quan hệ giữa ý định chia sẻ tri thức (KSI) và phát triển sản phẩm mới (NPD) trong ngành du lịch với vai trò thúc đẩy của động lực cá nhân bao gồm niềm vui (ENJ), sự có đi có lại (REC) và phần thưởng (REW). Các giả thuyết nghiên cứu được kiểm chứng bằng mô hình cấu trúc tuyến tính (SEM) dựa vào dữ liệu thu thập từ 399 đáp viên là nhân viên của các công ty du lịch trên địa bàn thành phố Hồ Chí Minh. Kết quả nghiên cứu cho thấy ENJ, REC và REW đều có tác động tích cực đến KSI. Đồng thời, REW và KSI có vai trò thúc đẩy NPD trong ngành du lịch. Từ kết quả nghiên cứu, một số hàm ý quản trị với các nhà quản lý trong ngành du lịch được đề xuất.
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