Tác động của sự hấp dẫn của điểm đến và sự hài lòng với điểm đến tới hành vi có trách nhiệm với môi trường của khách du lịch: Trường hợp tại thành phố Đà Nẵng
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Abstract
This study is aimed to analyze the impact of destination attractiveness and place satisfaction on tourists’ environmentally responsible behavior in Da Nang city. Based on survey data of 393 tourists, the methods of exploratory factor analysis, confirmatory factor analysis, and structural equation modeling are used. The results showed that the attractiveness of the destination's core attributes and augmented attributes has positively impacted on place satisfaction and driving tourists’ responsible behavior in Da Nang city. The research contributes to helping local managers understand the factors affecting tourists’ environmentally responsible behavior, thereby proposing strategies to improve tourists’ environmentally responsible behavior when they visit the city.
Tóm tắt
Nghiên cứu này được thực hiện với mục tiêu phân tích tác động của sự hấp dẫn của điểm đến và sự hài lòng với điểm đến tới hành vi có trách nhiệm với môi trường của khách du lịch tại thành phố Đà Nẵng. Dựa trên dữ liệu khảo sát 393 khách du lịch, các phương pháp phân tích nhân tố khám phá, nhân tố khẳng định và mô hình cấu trúc tuyến tính được sử dụng. Kết quả cho thấy sự hấp dẫn của các thuộc tính cốt lõi và thuộc tính tăng cường của điểm đến tác động tích cực tới sự hài lòng với điểm đến và từ đó, thúc đẩy hành vi có trách nhiệm của họ tại điểm đến Đà Nẵng. Nghiên cứu góp phần giúp những nhà quản lý hiểu về nhân tố ảnh hưởng đến hành vi có trách nhiệm với môi trường của du khách tại đây, từ đó, có những chiến lược nhằm nâng cao hành vi có trách nhiệm với môi trường khi họ viếng thăm thành phố.
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