Nguyễn Quốc Nghi * , Bùi Văn Trịnh Lê Thị Diệu Hiền

* Người chịu trách nhiệm về bài viết: Nguyễn Quốc Nghi (email: quocnghi@ctu.edu.vn)

Abstract

The study was conducted to determine the factors that have affect on the selection of shopping location trends of tourists towards specialized neighborhood locality in Ninh Kieu district. Research data were collected from direct interviews of 235 visitors. Structural equation modeling (SEM) was used in the study. The research results showed that responsibility to tourists’ needs, dedicated hospitality services and emotional adherence are the important factors which form the trends of shopping location selection of tourists; of which, responsibility to the needs of tourists is the most impacting factor.
Keywords: Can Tho, commercial neighborhood, selection trend, shopping, tourists

Tóm tắt

Nghiên cứu này được thực hiện nhằm xác định các nhân tố ảnh hưởng đến xu hướng lựa chọn địa điểm mua sắm của du khách đối với khu phố chuyên doanh trên địa bàn quận Ninh Kiều, thành phố Cần Thơ. Số liệu của nghiên cứu được thu thập từ 235 du khách bằng phương pháp phỏng vấn trực tiếp. Ứng dụng phương pháp phân tích cấu trúc tuyến tính (SEM), kết quả nghiên cứu cho thấy sự đáp ứng nhu cầu của du khách, sự phục vụ tận tình chu đáo hay sự gắn kết tình cảm của du khách là các yếu tố quan trọng hình thành nên xu hướng lựa chọn địa điểm mua sắm đối với khu phố chuyên doanh của du khách. Trong đó, nhân tố sự đáp ứng nhu cầu của du khách là có tác động mạnh nhất đến xu hướng lựa chọn địa điểm mua sắm của du khách.
Từ khóa: xu hướng lựa chọn, mua sắm, khu phố chuyên doanh, du khách, Cần Thơ

Article Details

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