Factors affect tourists’ perceived value of cave tourism service at Phong Nha - Ke Bang National Park, Quang Binh Province
Abstract
Tóm tắt
Article Details
References
Butz, H.E. Jr and Goodstein, L.D. 1996. Measuring customer value: gaining the strategic advantage, Organisational Dynamics, 2463-77.
Dodds, W. B., Monroe, K. B., and Grewal, D. 1991. The effects of price, brand, and store information on buyers’ product evaluations. Journal of Marketing Research. 28 307-319.
Newsome, D. & Dowling, R., 2005. The Scope and Nature of Geotourism. In: Dowling, R. & Newsome, D. (Eds.), Geotourism. Elsevier Ltd., 3-25. Kim, S. S., Kim, M., Park, J., & Guo, Y. 2008. Cave tourism: Tourists' characteristics, motivations to visit, and the segmentation of their behavior. Asia Pacific Journal of Tourism Research13(3) 299-318.Parasuraman, A., & Grewal, D. 2000. The impact of technology on the quality-value-loyalty chain: a research agenda. Journal of the academy of marketing science 28(1) 168-174.
Petrick, J. F. 2002. Development of a multi-dimensional scale for measuring the perceived value of a service. Journal of leisure research 34(2) 119-134.
Petrick, J.F. 2003. Experience use history as a segmentation tool to examine golf travellers’ satisfaction, perceived value and repurchase intentions. Journal of Vacation Marketing 84 332-42.
Swait, J., & Sweeney, J. C. 2000. Perceived value and its impact on choice behavior in a retail setting. Journal of Retailing and Consumer Services 7(2) 77-88.
Tongkul, F. (2005). Geotourism in Malaysia Borneo. In: Dowling, R & Newsome, D. (Eds.), Geotourism, Elsevier Ltd., 26-41.
Woodruff, R. B. 1997. Customer value: the next source for competitive advantage. Journal of the academy of marketing science 25(2) 139-153.Zeithaml, V. A. 1988. Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence. Journal of marketing2-22.