Đánh giá mối tương quan giữa thực hành du lịch có trách nhiệm và hành vi dự định du lịch có trách nhiệm của khách du lịch
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Abstract
Responsible tourism has become popular and received the attention of many researchers, but few studies have investigated the relationship between customer engagement and responsible behavior. The purpose of this article is the relationship between tourist responsibility practices with the behavior intention of responsible tourism. In this study, tourism responsibility practices were examined from three perspectives: economic responsibility, sociocultural responsibility, and environmental responsibility. The 220 questionnaires were collected from domestic tourists to Thua Thien Hue and 200 questionnaires were used to analysis. A structural model measurement method using SmartPLS was used to test the hypotheses. The research results confirm the accepted hypothesis, that there is a positive relationship between tourist responsibility practice and responsible tourism behavioral intention. In particular, the element of responsibility to the environment plays a critical role in deciding the responsible behavior of tourists.
Tóm tắt
Du lịch có trách nhiệm (DLCTN) đã trở nên phổ biến và nhận được sự quan tâm của nhiều nhà nghiên cứu nhưng còn ít nghiên cứu tìm kiếm mối quan hệ giữa sự tham gia của khách du lịch (KDL) và hành vi có trách nhiệm. Nghiên cứu này xem xét mối quan hệ giữa thực hành DLCTN của KDL với hành vi dự định DLCTN. Thực hành DLCTN của KDL được đánh giá dựa trên ba khía cạnh: trách nhiệm kinh tế, trách nhiệm văn hóa xã hội và trách nhiệm môi trường. Số liệu nghiên cứu là 220 bảng hỏi từ KDL nội địa đến Thừa Thiên Huế, trong đó 200 bảng hỏi hợp lệ để phân tích. Phương pháp đo lường mô hình cấu trúc với SmartPLS được sử dụng để kiểm tra các giả thuyết. Kết quả nghiên cứu khẳng định các giả thuyết được chấp nhận, có mối quan hệ tích cực giữa thực hành DLCTN với hành vi dự định DLCTN. Trong đó, yếu tố trách nhiệm với môi trường đóng một vai trò quan trọng trong việc quyết định hành vi có trách nhiệm của KDL.
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