Hoàng Thị Thu Hoài * , Phạm Thanh Hải Phan Thị Thanh

* Tác giả liên hệ (hoaihtt@ldxh.edu.vn)

Abstract

This study aims to analyze the smartphone usage behavior of rural elderly people in Vietnam in the context of digital transformation, approaching from the perspective of culture and Planned Behavior theory. Using mixed methods: surveying 138 elderly people and in-depth interviews with 6 cases in Bac Son commune, Trang Bom district, Dong Nai province. The results show that awareness and positive attitudes are factors promoting smartphone usage behavior. Family and community play an important role in supporting elderly people to access technology and maintain smartphone usage behavior. Although their ability to use is limited, most elderly people are willing to learn if there is a suitable support environment. The study concludes that elderly people are gradually reshaping their social role in the digital society. The research results contribute to suggesting policies for developing age-friendly technology, enhancing intergenerational support and promoting sustainable digital integration for the elderly population.

Keywords: Smartphones, older adults, rural areas, digital society, cultural adaptation

Tóm tắt

Nghiên cứu này nhằm phân tích hành vi sử dụng điện thoại thông minh (ĐTTM) của người cao tuổi (NCT) nông thôn Việt Nam trong bối cảnh xã hội chuyển đổi số, tiếp cận dưới góc nhìn văn hóa và lý thuyết Hành vi có kế hoạch. Sử dụng phương pháp hỗn hợp: khảo sát 138 NCT và phỏng vấn sâu 6 trường hợp tại xã Bắc Sơn, huyện Trảng Bom, tỉnh Đồng Nai. Kết quả cho thấy nhận thức và thái độ tích cực là yếu tố thúc đẩy hành vi sử dụng ĐTTM. Gia đình và cộng đồng đóng vai trò quan trọng trong việc hỗ trợ NCT tiếp cận công nghệ và duy trì hành vi sử dụng ĐTTM. Mặc dù năng lực sử dụng còn hạn chế, phần lớn NCT sẵn sàng học hỏi nếu có môi trường hỗ trợ phù hợp. Nghiên cứu kết luận rằng NCT đang dần tái định hình vai trò xã hội của mình trong xã hội số. Kết quả nghiên cứu góp phần gợi mở các chính sách phát triển công nghệ thân thiện với người già, tăng cường hỗ trợ liên thế hệ và thúc đẩy sự hòa nhập số một cách bền vững cho nhóm dân số NCT.

Từ khóa: Điện thoại thông minh, người cao tuổi, nông thôn, xã hội số, thích ứng văn hóa

Article Details

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